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Understanding racism

Racism is prejudice, discrimination, or hostility directed at someone based on their ethnicity, skin colour, or religion. It can take many forms, including:

  • Individual racism:  Personal beliefs, attitudes or actions that support racial prejudice or discrimination.
  • Interpersonal racism: Making negative comments about a particular ethnic group in person or online. This includes, verbal and physical abuse, racial slurs, exclusion, or harassment.
  • Institutional or systemic racism: Policies or practices in institutions that reinforce inequity.
  • Internalised racism: When marginalised individuals adopt negative beliefs about their own identify and culture.

Impacts of racism

On individuals and families

  • Higher risks of depression, anxiety, and chronic health issues.
  • Feelings of exclusion and diminished self-worth.
  • Impacts across generations, especially among Aboriginal and Torres Strait Islander peoples.

On the economy

  • Racism limits career opportunities for skilled migrants, reducing economic contributions.
  • Discrimination deters talent and affects productivity and workforce morale.

On the community

  • Erodes community safety and trust, fosters division, and weakens social cohesion.
  • Harms the confidence and aspirations of children who experience racism.

For detailed information on misconceptions of racism please refer to the Australian Human Rights Commission's resource, Common Myths and Misconceptions About Racism.

Responding to racism

Anti-racism is an active effort to challenge and break down racist systems, policies, and ideas. Steps include:

  • Learn about racism’s history and impacts.
  • Identify and address personal biases and privilege.
  • Intervene when witnessing racism.
  • Stand in solidarity with those who experience racism.

Anti-racist's address their own biases, educate themselves and others to #DoTheWork and help towards addressing racism in our communities.

Ijoema Oluo 'So You Want To Talk About Race'

“The beauty of anti-racism is that you don’t have to pretend to be free of racism to be anti-racist. Anti-racism is the commitment to fight racism wherever you find it, including in yourself. And it’s the only way forward.” 

Resources and tools to help you #DoTheWork

There are many toolkits, fact sheets and other resources available to help individuals, business and sporting clubs understand and address racism.

Australian Human Rights Commission supplies tools and resources to help individuals, business and sporting clubs learn about racism and how to address it.

Further resources are available specifically for:

Individuals

Individuals

Become an ally and help those who experience racism.

Becoming an ally is to commit to a journey to #DoTheWork by educating yourself, addressing your own biases and privilege and standing up to racism when you see it.

To read more about how you can become an ally visit:

Amnesty International who offer a free guide to help you and your children become allies.

Altogether Now – learn about the impacts of racism and how to effectively challenge racism. Sign up to the monthly newsletter.

Everyday racism app is an immersive experience where over the course of one week, you’ll receive texts, images and videos that will challenge you and your assumptions.

Take the United Nations tests to check your assumptions and confront your biases and stereotypes.

Challenging Racism Project provide a series of videos on how to respond to racism safely and effectively.

Reach Out provide information on how to look after someone experiencing racism.

Community groups

Community groups

Community conversation: understanding racism through shared experiences

Are you part of a community group looking to explore racism and its impact, but unsure where to start?

We invite you to a guided community conversation designed for those new to discussing racism and its effects on individuals and community. Using The Spiral Model: A Learning Framework, we will create a safe and supportive space where participants can reflect on their own experiences, listen to diverse perspectives, and ask questions that challenge assumptions and expand understanding.

Through open dialogue, we will explore themes of:

  • belonging and being an outsider
  • personal and collective consequences of racism
  • inclusivity and action

This is just the first step! Following this conversation, participants will have opportunities to join active bystander training and other workshops that empower communities to address racism and promote equity.

To organise a community conversation for your group email Council’s Community Development Officer at commdevelopment@sunshinecoast.qld.gov.au

Sporting clubs

Sporting clubs

Sporting club’s roadmap to cultural diversity

As the Sunshine Coast grows more culturally diverse, sporting clubs have an exciting opportunity to foster inclusivity and strengthen their teams.

Embracing cultural diversity brings new playing styles, attracts more players, families, and supporters, and creates a welcoming environment for all.

A truly inclusive club not only builds a stronger sporting community but also ensures a thriving and sustainable future.

With the Sunshine Coast set to be a host city for the Brisbane 2032 Olympic and Paralympic Games, now is the time to take action and embed welcoming and inclusive practices into your club’s culture.

Council is working closely with both Welcoming Clubs and Sport4All to offer valuable support for clubs committed to inclusion.

For more information visit sporting inclusion and cultural diversity.

Business

Business

Business roadmap to cultural diversity and inclusion

Businesses can grow and succeed by welcoming diversity and inclusion. Having people from different backgrounds in the workplace brings fresh ideas, teamwork, and stronger customer connections. It also helps build a positive reputation, attract skilled workers, and expand business opportunities.

By including people from different cultures, businesses can grow their customer base, keep employees for longer, improve productivity, and stay relevant for years to come. Now is the time to take real steps toward creating a workplace where everyone feels welcome and valued.

1. Assess your business’s current inclusiveness

Start by evaluating where your business currently stands in terms of diversity and inclusion. Use a benchmarking tool to identify areas for improvement.

Australian Human Rights Commission Workplace Cultural Diversity Tool allows organisations to assess themselves against 30 measures of competence and provides a starting point.

2. Develop an inclusive business strategy

Set diversity and inclusion goals, such as commitments to diverse hiring practices, cultural competency training, or creating inclusive policies. Seek guidance from a Councill Community Development Officer to get started by emailing commdevelopment@sunshinecoast.qld.gov.au

3. Invest in training and education

Equip your team with the skills and knowledge to foster inclusivity through tailored training programs including:

  • Cultural competency workshops – Help employees understand different cultural perspectives and reduce unconscious bias.
  • Inclusive leadership training – Empower leaders to create welcoming and respectful workplaces.
  • Allyship and active bystander training – Educate staff on addressing racism and fostering a supportive environment.

4. Implement inclusive recruitment and retention practices

Review your hiring processes to attract and support diverse candidates. Take action by:

  • Expanding job postings to multicultural networks and professional associations.
  • Creating internship or mentorship programs for culturally diverse employees.

5. Foster an inclusive workplace culture

An inclusive workplace is built on everyday actions. Encourage open dialogue, celebrate cultural events and prioritise psychological safety so all employees feel valued and heard.

6. Engage with diverse communities and customers

Connect with diverse communities, support multicultural initiatives, and ensure your products and services meet the needs of different cultural groups.

Further reading

Organisations providing guidance and support for businesses on their cultural diversity journey:

By embedding cultural diversity into your business strategy, you contribute to a more inclusive and innovative Australia while strengthening your organisation’s long-term success.

Start today and become a leader in workplace inclusion!

Experiencing racism

If you are a victim of racist behaviour, you can lodge a formal complaint with the Queensland Human Rights Commission or call 1300 130 670 to discuss your options.

If you have seen a racist incident, you can let the Queensland Human Rights Commission know by filling out an online form, this can be done anonymously.

If you are in a life-threatening emergency call 000.

The Ethics Centre offers a free, private one-hour call with an ethics counsellor, who takes you through a series of questions to help you decide if you should report a racist incident.

Lifeline provides free crisis support anytime of the day over the phone, as well as online counselling from 7am to midnight on 13 11 14.

If you do not speak English Lifeline has access to a free interpreting service.

  1. Call 131 450
  2. Say your language 
  3. Say Lifeline 13 11 14
  4. Wait for a connection
  5. Speak to the Lifeline crisis supporter in your language

Further information

For more information email Council’s Community Development Officer commdevelopment@sunshinecoast.qld.gov.au